A vintage-style ad that feels a little too cheerful for what it’s selling.
The Chloroform design flips classic 1950s advertising on its head — bright colours, smiling mascots, and “trustworthy” messaging… hiding something far more questionable underneath. Playful at first glance, unsettling the longer you look.
It’s nostalgia, distorted.
Clean, bold, and deliberately off — built to stand out and start conversations.Material: 100% cotton.*
Seamless twin needle collar.
Taped neck and shoulders.
Tubular body.
Twin needle sleeves and hem.
Tear out label.
Weight:
White 170gsm.
Colours 180gsm.
*Ash 99% cotton/1% polyester.
**Midnight, Blackberry, Dark Heather, Heather Sapphire, Graphite Heather, Lilac, Russet, Safety Pink, Sunset and Tweed 50% cotton/50% polyester.
***Antiques and Sport Grey 90% cotton/10% polyester.
